As the final decision-making touchpoint between product and consumer, packaging must attract attention, communicate brand character and attributes, evoke positive emotions, and ultimately persuade purchase.
BRANDS: Kingsford Charcoal Briquet Limited-Time Retro Bag, Berkeley Select Advanta Premium Fly Fishing Line, Daisy Brand Sour Cream, Hidden Valley Ranch Dips & Dressing Pouches, KC Masterpiece Dip & Top Sauces, KC Masterpiece Marinades, Daph's Delights Cookies, Meadow Springs Septic Tank Maintenance, Del Monte Casserole Bakes, Armor All Car Fresheners, ABC Guides to the Outdoors, Liquid Plumr Clog Destroyer, Schiff Vitamins