HARRAH'S HOTELS & CASINOS
Harrah's Hotels and Casinos is one of the largest gaming corporations in the world. Our project was to develop a brand redesign and implement a global rollout.
Harrah's Hotels and Casinos is one of the largest gaming corporations in the world. Our project was to develop a brand redesign and implement a global rollout.
After designing the brand identity, we applied it to signs, vehicles, gaming materials, uniforms, hotel amenities, business papers, and collateral design. We then created brand standards to manage the redesign throughout their dozens of international locations.